What got you here, won't get you there.

To lead at the next level, you need to shift your mindset, build new skills, and navigate more complex dynamics. Each week I'll deliver practical insights, real-world lessons, and proven strategies to help you grow into the leader your next role demands. Join other ambitious professionals leveling up their leadership.

Discover What Drives You–And What to Do With It

Unlock your MCode™ in a focused 90-minute Impact Session with a Certified MCode™ Coach.

One Conversation

In just one conversation you'll:

  • Decode your top motivations--the core "why" behind how you work, lead and live.
  • Understand why some work energizes you and other work quietly drains you.
  • Turn those practical insights into practical next steps for your role, leadership, and life.

Book your MCode Impact Session

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What Is MCode?

The MCode Assessment reveals your top motivational drivers—the core patterns that show up whenever you’re at your best.

Rooted in 60+ years of SIMA® research, your personalized MCode Report helps you answer questions like:

  • What kind of work naturally brings out my best?
  • Why do I feel stuck, underutilized, or misaligned in certain roles?
  • How can I communicate my value more clearly to others?

Your motivations are not trends or moods. They’re the stable drivers that shape how you naturally contribute—and they don’t change.

What You Get In Your Impact Session

1. Your Complete MCode Report

A 12-page report that goes beyond personality labels to reveal your Top Motivations and how they show up in your work, decisions, and relationships.

2. A 90-Minute 1:1 Impact Session

A one-on-one virtual session where we unpack your Motivational Code, connect it to your current reality, and surface specific opportunities for alignment.

3. Clear Insight On Your Motivational Drivers

We explore how your Top 5 Motivations are shaping:

  • The work that energizes vs. drains you
  • Your leadership style and decision-making
  • How you function on teams and in transitions
  • The kind of environment where you thrive

4. Action Steps You Can Apply Immediately

We translate clarity into action so you leave with:

  • A clearer picture of what to say “yes” to—and what to stop forcing
  • Adjustments you can make to your role, schedule, or responsibilities
  • Simple ways to communicate your motivations to your manager or team
  • A short, focused plan to build momentum around what truly drives you

Is An Impact Session Right For You?

An MCode Impact Session is especially helpful if:

You feel stuck or unfulfilled at work.

You’re in a rut, pushing hard but not feeling the energy or satisfaction you expected.

You’re in a season of change.

You’re joining a new team, stepping into a new role, or considering a shift—and want to navigate the transition with clarity.

You want clearer language for your value.

You know you have more to offer, but struggle to put it into words that others actually understand.

If any of this sounds like you, an MCode Impact Session can help you move forward with clarity and confidence.

Why Work With AJ?

I’m a Certified MCode™ Coach with more than two decades in SaaS Product and Marketing.

My own Motivations include Make An Impact and Be Key, which means my coaching is:

  • Relational and grounded. You’ll be heard, not “processed.”
  • Strategic and practical. We’ll connect your Motivations to real decisions you’re making right now.
  • Outcome-focused. This is not “interesting insight for later”—it’s clarity you can use this week.

I work with leaders and teams who are serious about aligning their work with what truly drives them—so they can lead with more energy, focus, and impact.

Ready To Discover What Drives You?

Let’s uncover your Motivational Code and align it with the work you were meant to do.

Book Your MCode Impact Session

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What got you here, won't get you there.

To lead at the next level, you need to shift your mindset, build new skills, and navigate more complex dynamics. Each week I'll deliver practical insights, real-world lessons, and proven strategies to help you grow into the leader your next role demands. Join other ambitious professionals leveling up their leadership.